Privacy Policy
Effective Date: March 25, 2026
Welcome
We are delighted you are considering True Align Pilates, LLC (“True Align Pilates”, "Studio," "we," "us," or "our") as part of your wellness journey. This Privacy Policy outlines how we collect, use, share, and safeguard your information when you visit our website, book classes or private sessions, purchase memberships or packages, complete intake forms, communicate with us, attend workshops or events, or otherwise interact with us (collectively, the "Services"). By using our Services, visiting our site, booking with us, or contacting us, you acknowledge and accept the practices described in this Privacy Policy.
Who We Are
True Align Pilates is a woman-owned Pilates and wellness business based in Brooklyn, New York dedicated to supporting clients through movement, strength, alignment, and mindful wellness practices.
Information We Collect
We are intentional about collecting only the information reasonably necessary to provide a safe, effective, and welcoming studio experience. This may include:
Contact details (such as name, email address, phone number, mailing address, date of birth, and emergency contact information).
Registration and participation details (such as bookings, attendance, membership or package information, purchase history, preferences, and feedback).
Payment and transaction information (such as payment status, billing details, and limited transaction information received from payment processors).
Health, fitness, or accessibility information (as needed for participation, accommodations, or safety in connection with the Services).
Communications (such as emails, text messages, phone calls, intake forms, support requests, surveys, reviews, and social media messages).
Technical and usage data (such as IP address, browser type, device information, website usage, and similar data collected through cookies or related technologies).
Media (such as photographs, videos, testimonials, or other content you provide to us or authorize us to use).
How We Collect Information
We may collect information directly from you, automatically through your use of our website or systems, and from third parties that help us operate the Services. For example, we may collect information when you use our Services, such as when you: create an account, complete forms, sign waivers, make a purchase, reserve a class, join a waitlist, contact us, or interact with our website, booking platform, email, or social media channels. We may also collect information when you communicate with us by email, phone, text message, website form, booking platform, or social media about classes, private sessions, scheduling, memberships, purchases, or other Services.
How We Use Your Information
Your information is used thoughtfully and with purpose. We may use it:
To register and manage your participation in classes, private sessions, workshops, events, memberships, and purchases.
To communicate with you about our Services, including but not limited to: bookings, schedule changes, studio updates, logistics, and support.
To review health, injury, fitness, or accessibility information where relevant to safe participation and appropriate instruction.
To process payments, refunds, credits, and related transactions.
To send you marketing communications, newsletters, and promotions, with the ability to opt out at any time.
To improve our website, Services, scheduling, programming, and client experience.
To maintain the security and integrity of our Services and business operations.
To comply with legal obligations and protect our rights and the safety of our clients, staff, and community.
Online Services, Communications, and Confidentiality
Booking Platforms and Website Tools: We may use third-party platforms for scheduling, payment processing, email communications, SMS messages, analytics, website hosting, and related business functions. Those providers may collect technical or usage data according to their own policies and terms, over which the Studio does not have full control. We encourage you to review the privacy policies of the third-party services you use in connection with our Services.
Studio Records and Communications: We may maintain records relating to your participation in our Services, including but not limited to: bookings, purchases, communications, intake forms, waivers, and participation history for customer service, operational, legal, and safety purposes. We retain such records for the duration of our relationship with you and for a commercially reasonable period thereafter, unless a different retention period is required or permitted by law.
We may communicate with you by phone, email or text message for service-related purposes, such as responding to inquiries, confirming bookings, sending class reminders, sharing schedule changes, and otherwise corresponding with you about the Services. If you opt in, we may also send marketing or promotional text messages and emails. You may opt out of marketing communications at any time by following the unsubscribe or opt-out instructions in the message. We may still send you service-related communications where permitted by law.
Confidentiality and Limitations: We respect the personal nature of the information you may share in connection with our Pilates-based services. We take reasonable steps to safeguard your information; however, no system is completely secure, and confidentiality is not protected by law in the same manner as attorney-client, physician-patient, or therapist-patient privilege.
How We Share Your Information
Your trust is important to us. We do not sell your personal information. We may share your information with:
Service providers and contractors that support our operations, such as booking software providers, payment processors, email or SMS platforms, website hosts, analytics providers, and professional advisors.
Instructors, staff, studios, contractors, and our affiliates who need the information to deliver services, administer memberships, respond to inquiries, or address safety-related matters.
Emergency contacts, first responders, medical professionals, insurers, or other appropriate parties if reasonably necessary to protect health, safety, rights, or property.
Legal authorities or other third parties where required by law, legal process, or where reasonably necessary to enforce our agreements or protect rights and safety.
Parties involved in a business transfer, financing, merger, acquisition, sale, or similar transaction, subject to appropriate confidentiality protections.
We do not share your information with third parties for their own independent marketing purposes; we may share your information when we collaborate with third parties on the Services.
Cookies and Similar Technologies
We may use cookies, pixels, tags, analytics tools, and similar technologies to operate our website, remember preferences, understand usage, and improve the Services. You may control cookies through your browser settings, though disabling them may affect website functionality.
Data Security
Your privacy is a responsibility we take seriously. We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Consistent with New York data security and breach notification requirements, including the Stop Hacks and Improve Electronic Data Security Act, we endeavor to maintain reasonable safeguards appropriate to the size and complexity of our business, the nature of our activities, and the sensitivity of the information we collect. In the event we become aware of a security incident involving personal information we maintain, we will investigate the incident, take reasonable steps we deem appropriate under the circumstances to contain, remediate, and mitigate the incident, and provide any notice required by applicable law.
New York Resident Privacy Rights
If you are a New York resident, you may have certain rights to be notified of a data breach involving your information. In accordance with applicable New York law, we develop, implement, and maintain reasonable safeguards consistent with the size and complexity of our business, the nature and scope of our activities, and the sensitivity of the information we collect, to protect the computerized private information of New York residents. In the event of certain breaches involving private information, and as required by law, we will provide you with notice of the breach, as well as notice to regulators or other government agencies.
Other State Privacy Rights
Residents of certain other states may have additional rights regarding their personal information under applicable state privacy laws, including California, Colorado, Connecticut, Utah, Virginia, Texas, New Jersey, Oregon, Delaware, Iowa, Montana, Nebraska, New Hampshire, Tennessee, Minnesota, Indiana, and Maryland, to the extent those laws apply to our business.
Depending on where you reside and whether a particular law applies, you may have the right to request access to certain personal information, request correction or deletion of certain personal information, appeal a denial of your request, or opt out of certain types of data use. We will review and respond to verified requests as required by applicable law.
Data Retention
We retain personal information as long as reasonably necessary to provide the Services, fulfill the purposes described in this Privacy Policy, maintain business and tax records, address safety and incident matters, resolve disputes, enforce agreements, and comply with legal obligations. When information is no longer needed, we may securely delete, destroy, or de-identify it, as appropriate.
Your Choices and Rights
We respect your choices. Subject to applicable law, you may request access to, correction of, or deletion of certain personal information we maintain about you. You may also opt out of marketing emails at any time by using the unsubscribe link in those communications and may opt out of marketing texts by following the instructions provided in the message. We may need to verify your identity before responding to certain requests.
Children's Privacy
Our Services are not intended for children under 18, and we do not knowingly collect personal information online from children under 18 in a manner subject to the Children's Online Privacy Protection Act ("COPPA"). If you believe a child has provided us personal information online, please contact us so we can take appropriate steps. However, minors age 14 and older may attend classes or sessions with the permission of a parent or legal guardian and subject to our applicable studio policies, waivers, and intake requirements.
Third-Party Links and Platforms
Our website or communications may contain links to third-party websites, booking tools, payment portals, social media platforms, or other external services. Their privacy practices are not governed by this Privacy Policy and are not within our control. We encourage you to review their privacy policies and terms directly.
Third-Party Sharing / Collaborative Services
We do not share your personal information with third parties for their own independent marketing purposes. We may, however, share limited information with trusted service providers and, where relevant, with partner studios, guest instructors, affiliates, or other collaborators when needed to coordinate or provide classes, workshops, events, or other Services you choose to attend.
We may send transactional and marketing communications by email or text. You may opt out of marketing communications at any time. We do not sell your information to advertising platforms. We may use our own advertising and social media channels to promote the Studio and its offerings.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version with a revised Effective Date. Your continued use of our Services means you accept the revised Privacy Policy.
Contact Us
Questions? We welcome your inquiries. Please contact us at: True Align Pilates, Email: move@truealignpilates.com.
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